Get more out of your customer data.

Metron Growth is a European customer data and growth consultancy headquartered in the UK. We help marketing, product and data teams turn customer data into efficient acquisition, relevant experiences and stronger retention. Our work spans customer data platforms, marketing attribution, paid media optimisation, lifecycle marketing, product analytics, Growth AI agents and modern data warehouses. We have delivered 100+ engagements across 30+ tools, including: Twilio Segment, Fullstory, Mixpanel, Amplitude, Heap, Braze, Iterable, Customer.io, AppsFlyer, Adjust, Branch, Snowflake, Databricks, BigQuery, Redshift, Hightouch, RudderStack, Census, dbt and the wider modern stack. Clients include Deliveroo, Pleo, Picnic, Calendly and Turo. Find out more about us.

Most engagements begin with one of five shapes. A customer data strategy workshop is a three-hour in-person session that maps your customer journey and identifies the biggest opportunities. A data strategy is a deeper 4 week engagement where we map your goals and audit tools, data, people and process to produce a customer data strategy roadmap. An audit is a targeted review of your existing tools and data. Great when you have data governance trust issues or aren't realising the full value of your tools. An implementation delivers use cases and value quickly. Our fractional marketing operations teams embed with your team to provide deep expertise and deliver your roadmap. See engagement models in detail.

We're a consultancy, not an agency. We don't do media-buying or produce creative. Our engagements are project-based advisory and build work focussed on using data infrastructure, marketing technology and AI agents to send stronger optimisation signals to ad networks, create deeply personalised experiences and improve customer journey metrics like conversion, activation and retention. Most agencies get paid to keep the lights on, running campaigns on your behalf month after month. We design the system, implement it and hand it over. Our long term clients use us to continuously build new capabilities, not do the same thing month after month. See recent client work.

We offer eight core services, grouped into three areas. Data infrastructure: data strategy, customer data platforms and data warehouse builds. Activation: lifecycle marketing, paid media optimisation and Growth AI agents. Measurement: marketing attribution and product analytics. Most engagements combine two or three of these areas to deliver a real outcome.

We have a tested process developed through 100+ real projects: define, audit, plan, build, enable, measure & optimise. We start by being extremely clear on your business goals, then go deep on the current state of your tools and data. We produce a clear roadmap along with PRDs and Jira tickets for your engineering team to implement while we focus on configuring tools, creating integrations and building campaigns. We build everything in your environments so you own it from day one with no vendor lock-in. We deliver the first real use cases in 4-6 weeks. After this, we can move onto other use cases or start running experiments to drive more impact. More on the approach.

Yes, all Metron Growth teams work hand in hand with your team. We don't go away for 4 weeks then come back with a solution. We meet with you weekly, sharing progress and taking feedback. This means you get the right thing first time and we're able to upskill your team along the way. If you're short on capacity and need help clearing (or creating) a backlog then we can provide fractional marketing operations teams on a flexible basis to fill the gap.

Yes, we do a lot of platform migrations. We can also help audit your existing setup & recommend improvements. Example projects include moving from one CDP to another (often Tealium or mParticle to Segment), switching engagement platforms (Salesforce Marketing Cloud to Customer.io or Braze) or bringing historic data from your data warehouse into a new product analytics tool. We audit your current implementation, design the new architecture, run the migration and manage cutover with zero data loss.

Every engagement is different, but you should expect us to start delivering real use cases within 4-6 weeks. If your goal is to optimise marketing signals for paid media then we usually aim for a 10-20% improvement in CAC or ROAS. Other metrics we focus on include conversion, activation, retention and lifetime value. Regardless of the goal, we'll ensure there's a clear roadmap and that we're measuring our progress transparently.

We agree clear goals and KPIs at the beginning of every engagement. Example goals on our past projects include: adding real time FX rates into ad creative, optimising ads to drive a 20% increase in ROAS, reactivating 30% more churned customers or creating accurate mobile attribution. See outcomes on recent work.

Our projects start at £10,000. Price is driven by your requirements, where you're starting from and the resource you need to achieve your goals. We always provide a clear plan and deliverables up front so you know exactly what to expect and are happy to tailor our scope based on your feedback. Book an intro call.